Have launched their multi million pound TV ad campaign which will run continuously between now and the end of December.
It aims to be seen by 50% of adult smokers per month - and to have been seen by 90% of all adult smokers by the end of the year.
This is the full version - the TV version contains a subtitle with the words:
"Contains nicotine, 18+ only, Blu ecigs are not a smoking cessation device and have not been evaluated by the MHRA"
And on the subject of Blu cigs, I purchased one of their new Pro starter kits to see what they have done with it.
It is basically an evod starter kit for 19.99, nothing new there. Here are my initial thoughts :